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AFL Sydney Swans

Sydney Swans AppClip

AFL Sydney Swans Merchandise

This App Clip lets fans buy a Sydney Swans guernsey at the game without installing an app. You scan, pick your size, enter a number, and choose to collect at the stadium or get it delivered. A map shows where to pick it up. You pay with Apple Pay. The order goes straight to your Apple Wallet so you can show it when collecting. The process is quick and works on the spot. Full prototype designed in Figma in collaboration with Sydney Swans.

How might we enable Sydney Swans fans to rapidly purchase merchandise at the game?

It's game day at the SCG, fast-paced and full of energy. But for fans, buying merchandise can be hard—long queues, low stock, and unclear pickup points all get in the way. The Sydney Swans App Clip changes that. There’s no app to install. Fans scan, select their guernsey, and pay—right from their iPhone. Orders are ready for pickup on the way out. It’s a simple way to improve the fan experience while giving the club a fast, low-effort way to move merch.