Be There - Qld Government

Innovative Co-Design: Shaping Bystander Empowerment.

Telstra Purple led an eight-week discovery engagement to understand and collaboratively design a digital concept and future vision for bystanders. Delivered 100% remotely and using a co-design methodology, Telstra Purple engaged with over 90 stakeholders and partners across the domestic violence sector, facilitated through existing relationships with DJAG and MATE bystanders.

The research highlighted significant nuance and complexities amongst bystanders. Traditional analysis has provided demographic frameworks to compartmentalise bystander cohorts but has fallen short in framing how they differ on behaviour and likelihood to safely intervene.

In response, Telstra Purple developed nine archetypes to classify these differing behaviours. These bystander ‘types’ are non-binary, inclusive, and focus on the interplay of intrinsic motivations and extrinsic barriers. They’re also dynamic, as one bystander might relate to multiple different archetypes at different stages of the process. 

Conversations with bystanders and stakeholders guided every built into the app. If features received mixed feedback, Telstra Purple updated the application to address this, ultimately forging the most impactful and bystander-first approach possible.

The project gained full support and input from a variety of organisations, including the not-for-profit DFV sector in Queensland, such as DVConnect, national peak bodies, and the Queensland Police Service.