Master Builders

Led discovery workshops with stakeholders to map pain points across a 10,000+ member base, uncovering gaps in onboarding, navigation, and content gating. Worked closely with MBQ's CEO and senior leadership team to ensure alignment with strategic goals and brand identity. Facilitated the migration from a legacy CMS to a modern cloud platform, reshaping the member portal experience from the ground up. Delivered future-state journey maps, system integration diagrams, and UX frameworks that balanced member needs with operational reality.